Sapphires outselling traditional diamonds



As we often say here at Mad About Diamonds, a diamond is a girl’s best friend! But is that necessarily the case? Historically, diamonds have been the most popular choice when it comes to engagement rings, but recent trends suggest that sapphires are quickly becoming more dominant. Not to worry though as we have an extensive range of both diamond engagement rings and sapphires here at Mad About Diamonds.

Sapphires to take over traditional diamonds?

In a survey done by ‘Bride to Be Cost of Love’, the popularity of sapphires has more than doubled since 2008. Kate Middleton’s choice of diamond engagement ring is thought to drive this trend yet further in the coming months.

When Charles and Diana married in 1981, the very same ring sparked a very similar change in the market as brides to be looked to emulate the Royals.

Young engagement ring buyers are also going for white gold engagement rings and princess cut diamond engagement rings and the price range for these rings is currently in £3,500 to £10,000 bracket.

So, if all this has got you in the mood or if you are currently looking for a stunning sapphire or diamond engagement ring then take a look around the Mad About Diamonds site. Our range is second to none and as well as having a great team of diamond specialists we have an excellent online ring builder. If you need any support at all, do not hesitate to ring our friendly team of jewellery experts.


Posted by Charles Whitworth